Can you please stop paying
overrated influencers
for bad KPIs?!
Brand Community Agency
TRUSTED BY TEAMS OF THE WORLD'S LEADING COMPANIES
WHAT WE OFFER
We create real emotional experiences that connect your brand with communities.
We bridge the gap between your brand and its audience.
We turn your brand into a love brand by creating memories through community events
We showcase your brand effectively on social media.
Let your Brand flow through communities, bring your brand to life emotionally in a natural habbit, and create memories that create meaningful connections that last a life time.
View Case Study
The New way of building interaction with the brands.
What defines a Community?
In a community, everyone who shares one common thread, regardless of other differences, is welcome, supported, and can feel safe within the community.
Communities reflect a cross-section of society, offering pure reactions, honest feedback, and insights from everyday individuals.
Opinions, recommendations, and experiences are shared within the group, creating a foundation of trust. When something is approved by „one of their own,“ trust in the product is already established. This significantly lowers the barrier to purchase, as recommendations from the safe and supportive group carry credibility.
Community first
These reels represent the communities we supported during the initial pilot phase. Our focus was emotional in-person product handovers, and maintaining close contact with monthly support for events and workshops. This foundation was essential to create a sustainable brand experience to position the brand top of mind for the new audience.
The Intro
Our goal was to explore a fresh social marketing strategy—one that makes the brand more emotional, personal, and unforgettable. To increase brand interaction and brand experience for the dermatologic skincare brand. We aimed to move away from traditional methods, such as influencer campaigns and focus on building emotional connections within communities, making sure that the dermatologic skincare brand becomes an important part of their everyday lives and skin routines by creating a brand community.
We approached this pilot project with the assumption that brand loyalty is more effectively and meaningfully cultivated through communities rather than relying on influencers.
The Pitch
The dermatologic skincare brand relied on influencers to promote its products. However, this approach lacked
depth and authenticity. Influencers frequently endorse a different brand every few weeks, presenting a new skincare product without building a meaningful connection or story around our brand itself.
For consumers, this constant influx of PRODUCT recommendations can be overwhelming. Too many choices and rapidly changing endorsements, it becomes difficult for them to identify which brand or product is truly aligned with their needs, values, and lifestyle. Rather than feeling confident in their decisions, they are left uncertain about which products will be the best fit.
The How
After researching and identifiying female communities that are a good fit to test the new way of brand interaction, we reached out to small and middle size communities first.
To truly connect with the brands audience, we decided to put the spotlight on the community itself, showing genuine care for the community vision by supporting the community.
During these events, the members of the community weren’t just consumers – they were individuals with their own stories and needs. This safe space was key, as it fosters genuine interaction, trust and openness, elements that are often missing in traditional brand marketing.
Winning results in 5 months
Overall reel engagement rate achieved through spotlighting community events.
Average Thumb-stop ratio showing the insights of the purpose of the community.
Increase in potential new customers using the communities as first touch point with the brand.
Instagram activation
Samples for potential new customers positive brand experience created through product testing.
Supported community events focusing on skin education.
Event collaborations with int. brands (Nike, adidas, ON Running, foodspring, MINI Berlin).
In Person activation
swipe right
Community first
These three reels represent the communities we supported during the initial pilot phase. Our focus was on education through skin consultations and community calls with our dermatologist, emotional in-person product handovers, and maintaining close contact with monthly support for events and workshops.
This foundation was essential to create a sustainable brand experience to position the brand top of mind for the new audience.
The Intro
Our goal was to explore a fresh social marketing strategy—one that makes the brand more emotional, personal, and unforgettable. To increase brand interaction and brand experience for the dermatologic skincare brand. We aimed to move away from traditional methods, such as influencer campaigns and focus on building emotional connections within communities, making sure that the dermatologic skincare brand becomes an important part of their everyday lives and skin routines by creating a brand community.
We approached this pilot project with the assumption that brand loyalty is more effectively and meaningfully cultivated through communities rather than relying on influencers.
The Pitch
The dermatologic skincare brand relied on influencers to promote its products. However, this approach lacked
depth and authenticity. Influencers frequently endorse a different brand every few weeks, presenting a new skincare product without building a meaningful connection or story around our brand itself.
For consumers, this constant influx of PRODUCT recommendations can be overwhelming. Too many choices and rapidly changing endorsements, it becomes difficult for them to identify which brand or product is truly aligned with their needs, values, and lifestyle. Rather than feeling confident in their decisions, they are left uncertain about which products will be the best fit.
The How
After researching and identifiying female communities that are a good fit to test the new way of brand interaction, we reached out to small and middle size communities first.
To truly connect with the brands audience, we decided to put the spotlight on the community itself, showing genuine care for the community vision by supporting the community.
During these events, the members of the community weren’t just consumers – they were individuals with their own stories and needs. This safe space was key, as it fosters genuine interaction, trust and openness, elements that are often missing in traditional brand marketing.
Winning results in 5 months
Samples for potential new customers positive brand experience created through product testing.
Supported community events focusing on skin education.
Event collaborations with int. brands (Nike, adidas, ON Running, foodspring, MINI Berlin).
In Person activation
Overall reel engagement rate achieved through spotlighting community events.
Average Thumb-stop ratio showing the insights of the purpose of the community.
Increase in potential new customers using the communities as first touch point with the brand.